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tv   Panel Discussion on Technology and Publishing  CSPAN  June 15, 2014 12:17am-1:11am EDT

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phase it would have been another printer pages so there's a practical reason for it. the book is a daunting and an awakening and i think the cover will reflect that. it's taking you right to the cause. enough from that moment forward he can infer what's going to happen to ricky so to speak. plus it sets up for my second part too that it seemed like a natural pause. at first as i think many authors at first i thought i was going to write that's my first trip to cuba and when i moved to connecticut to move back to miami and by the time i was eight years old i had 70,000 words and i thought this isn't going to happen. and it makes sense to me now. i'm so happy with that ending. it's symbolically launching myself into this world. we can infer what's going to happen and it's right at that edge. it was really a politic moment to land on. >> host: richard blanco "the
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prince of los cocuyos" a miami childhood comes out in the fall of 2014. you're watching booktv on c-span2's, television for serious readers. [inaudible conversations] >> next from bookexpo america panel discussion on how technology is affecting publishing content. bookexpo america is an annual trade show for the publishing industry that's features authors events educational panels and information on soon-to-be published books. this is a little under an hour. [inaudible conversations] >> thank you all for attending
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"the media is the message". really appreciate your coming here today and i think you're going to have a great panel that is going to give you some really interesting information about what is going on in our increasingly multimedia world. we are going to start off with. or adeena karasick from fordham university who is going to be present in a -- a powerpoint multimedia with vide. it's quite an amazing creation. and adeena is a great expert at putting it together so i will introduce her and we will have three other speakers talking about some other things further on down the line. adeena.
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>> thanks bob for inviting me here today. it's great to see you all. they have created a -- for those of you who don't know what is it's a japanese form that takes an upgraded wedge that takes 20 seconds 20 slides in each slide you have 20 seconds so it's quite a feat to be able to do it live. i usually would be presenting this life but because of technological difficulties today i will be presenting it to you as is. basically the presentation which has gone through a number of titles is now called back in the os ver the ghost is the machine. isaac leads in analytic meditation of the relationship between technology and spirituality in contemporary
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media so as you will see there are references to manifestations of the disembodied voice essence spike jones her which i'm sure you have all seen for apple syria ring thinking it as a 21st century cologne that highlights how the mystical and machine are not up positional and all media are extensions of man and in the words of mcluhan's deep and lasting changes that transform our environment. basically it opens up a space for reminding us how the metaphysical and the physical or not opposition or that perhaps it would be more wise to think of it more as a pattern of physical space which reminds us how language by all knowledge is spectral and similac rick. so without further ado.
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can we turn up the voice? ♪ ♪ >> according -- we must rethink the relationship of the mystical machine. not oppositional but the binary to the physical. all knowledge is spectral virtual. throughout film history that goes to slip the machine whether it's the haunted internet diabolic computer they ever shall tv or the talking telephone. technology is typified his million other mysterious and uncontainable evidence in the inner workings of the machine the engine and genius to plotz
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plotz -- trochan snare. the virtuality of invisibility reminding us of the phenomenal with the real multiplicity is an divergent and according to hagel the moving of the spirit is the secret of the theological change. as such the mystical machine functions are metaphysically about the world and machine created not for nothing but from a blueprint of codes algorithms programs and carries coding as a resident operating system impregnated with the voice of its maker. general motors had a major role in the development of the moderate disembodied voice. star system cars were one of the first things to talk to us.
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advanced technology is indistinguishable from magic. well while in the past the disembodied ways may have been a set of mechanical procedures fish auctions or protocols are a mechanism of its own repeated image no longer is a machine about storage but increasingly exceeds its own coats. exerting an algorithmic free will reminding us of the byproducts of coding in the disembodied voice can be seen as the theory of bicameralism which is odd coming from outside of itself. as late as 3000 years ago these guiding commands were issued by gods a supernatural force manifested today is original logos or ancestral worship. >> danny is not here mrs. torrance.
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>> i've got the munchies real bad. how about you? similarly according to thought was understood as an outside coating anthropomorphic voices and exterior station of a state which becomes interior i is and is thought becomes voice the small voice echoes and the flex elected effects and reflects as a resource of the parrot signifiers. upton sinclair telepathy related to the telegraph how in the 1700's spiritualism erupted from the telegraph telephone radio. ancestral and a personal google voice media reminds us the voice fails and unveils -- voice becomes a simulation of erratic effects. it hovers as a ghostly trace and ghostly specter entrance simply
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charge highlighting and the machine is already the voice of the voice of screaming in the pauly classic intertech show miasma. with the development of personalities disembodied forces these became more human iphone series referencing sirens understands what you and say in what you mean. x-box one 80 room minds as the medium is the message under some sort am. >> aye. >> that's me. >> the woman that i've been seeing samantha. >> increasingly personalized this technology is taking extensions of man to a place not just as a personalization of our
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media but intensification active vacation causing deep and lasting changes transforming our environment. this hyperpersonalization of the other minds is of the self and their art and that marrying of the facts facts constructed to the other and similar to the capitalistic practice of creating a golem. early rabbis created a companion in their own image. formed in the image of its your coulombs were not just a master of mastering the code that but created to serve their creator for simple tasks like collecting water reaching the dead from as early as the second century. the holy goal on per ticket and persisted. according to syria we were trying to go the first personal assistant and a bodiless body that urges us to receive the
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body that is increasingly necessary but a manifesto of the machine is an aspect of our embodiment and the meta-body that generates and secures magnification. similarly the visual form of the letter on the screen is fully material even though the latter exist as a source sequence of binary digits with no tactile appearance to it. a body without organs in a material body which an ax the notion of desire accessible in process. this technology reminds us transitional material for all that is animated and fetishized between the voice in the body where the body propers improper and raging in radical mutability the ghost is the machine binding time through and across symbols that assemble reassemble
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reassemble in the shifting ensemble spaced out and the narcissist narco-set. we must wake up. wake up. wake up. ♪ ♪ >> i hope you appreciated that as much as i did. [applause] that was an amazing presentation and we have more to come. i bring on michael o'hanlon right now who i think as a really hard act to follow. [laughter] but he has got interactive 3-d that is amazing. imaginary arts in toronto is
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doing some of the most amazing work right now in 3-d. as we move forward in this multimedia world this is becoming more and more important in terms of how we integrate these different kinds of images into what we are doing. so mike. >> good afternoon and that's quite a job to follow that. interestingly though we are owing to go from metaphysical to the purely physical. what imagineering does the art pure content creators. we create content in the sciences the life of physical
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sciences for use in textbooks for use in museums and any kind of outlet for that kind of material that we can find. i'm going to give you a little brief back story that will kind of run through what we do and how we do it and how we have done it over the past 20 years because the continuing evolution of the technology really drives exactly how it is that we have been able to move forward with the material we have. as i said we deal in scientific content. up until three or four years ago we were based only in the ink on paper world what we produced with printed textbooks printed in leaflets and material for museums science centers and
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people like that. gradually we started to as technology became available we moved into mixed-media and that included something such as that's where what we have actually got there is a photograph. one of our artists has taken and grown out from the photograph of some artwork. how we do what we do and why we do what we do is determined by the educational value of the material we are putting together. there are limitations in the printed page as we continue and have continued to run into things like showing dynamic processes, processes of any form illustrating them in two dimensions in a full multipage book is very very difficult to do and it's difficult for students to understand properly. the scale on the scope of the
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printed page what you can show and what you can't show is really very limiting. over time we started getting into the animation business that led us to building three-dimensional models. which we then produced as movies such as this. we started getting into the simulation business where we can begin to take three-dimensional objects and work with them. allow the students to work with them. unfortunately the technology was still not quite there for true interactivity. over the last couple of years we have had with the advent of no no -- mobile technologies device classrooms web-based learning loops big date in the classroom has really allowed us to take
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the little bits we were doing and evolve it into something that is truly exciting and well over the next year or year and a half start appearing in classrooms all over north america all over the world hopefully. this is an interactive 3-d object model. where we can take any object that we want to build or any object that we want to scan into three dimensions into the three-dimensional space and attach pins at various points on the body of the object that will allow for all kinds of additional information to be. >> before we begin let's review the parts of the cell of which will be talking. first of course is the circle
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him or plasma membrane and extensions of the plasma membrane that dive into the cell to surround the --. >> the any part about what we are doing and how we are doing it is gone. [laughter] the neat part of what we are doing and how we are doing it is that all of this material can fit in very tightly with existing curriculum plans at schools. it can be modified very easily at the educator level so you can take the same model which is where in the 3-d round that is where all the money is. that is where the real cost is. you can take the same model and build the data cloud around it for a child in grade three biology student in grade 10 or a
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pre-med student and at the stanford medical school all using the same basic model but adding additional information for the context of the students to learn it. nothing right now is particular at the post-secondary school level is more important than the cost of education for these kids. this is going to be a big tool and we are starting to reduce fat now. my -- the type of material we can produce is as i said we are getting away from metaphysical here into the physical and again if you think in terms of medical students and those kinds of environments you can see that there see that there's a lot there that we can put in. we also do some very pretty things.
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is actually a three-dimensional color scan of a butterfly. and we are working with a number of museums right now and scanning entire butterfly collections and insect collections. they will all become available to consumers through the museums are the educational space. the whole process is designed to do two things. one is to democratize access to a lot of this information. and to make it cost-effective. i think at the end of the day i think you'll find that 3-d is going to change how we live, how we learned and how we interact with the world around us. that's it for me.
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[applause] >> thank you mike. so i bring up the big gun. ralph rivera's bbc director world media future maybe i should say to talk about what the bbc is doing in media and i have to tell you you probably have no access to iplayer here but it is without a doubt the best streaming video media on the market at this point in time. >> thank you. by the way it's nice to be back here. i'm sorry i brought british summer with my. but i did catch a couple of nice days over the weekend. i'm originally from new york, the bronx columbia nyu.
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i literally just moved out of london four years ago and it's always nice to come home. i am an engineer. i spent a lot of time with media viacom pearson al well and time warner and one of the reasons i went to the bbc is bbc is known as a tremendous storyteller, iconic storyteller but it also has a great tradition in terms of technological innovation and this is a little video i would like to start with for you to get a sense of what i mean by that. we will see if that will work. >> television broadcast for the first time.
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[videotape] [videotape] we give you complete control of what you want to watch when you want to watch it. we have been bringing you the features since 1922. it makes you wonder where next? a. >> i love that tagline, bringing you the future since 1922. that's cool.
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by the way one of the other reasons i went there was for the olympics themselves, the opportunity to be unbounded in what we could do with that is just something too good to pass up. i will just take you through a couple of slides to indicate where we are going from there. i will skip through. by the way iplayer, iplayer is there video service in the u.k.. it is basically like hulu except it's live and on-demand. it's streaming and downloads. it's high-quality content no ads and it's on over 1000 devices. but it's only available inside the u.k. and for three years running it's been the number one branded the u.k.. when i say the number one brand i don't mean that number one media technology brand.
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it's the number one brand overall and general so you will see it's above john lewis which is a department store or dyson or marks & spencer or grocery stores. by the way the rest of the bbc on line, bbc u.k. as well number six. we have a significant presence in the u.k.. my job as director future media is everything that the bcd -- bbc does on line. where do we go from the olympics and by the way anytime i'm in new york one of the many things i like is if you see those headlines on the bottom there how the bbc crashed in b.c. and brought olympics coverage into the future.
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only a bronx new yorker would put that on the slide in the u.k. because the british are just way too -- you can tell i have a good time being a new yorker in london. and so the question for us is where do we take it from here because we essentially delivered everything that was the olympics. although the events live and on-demand on any device that you wanted to use at work, at home and on the go. and so digital as distribution platform for what we have already created hey that's cracked now so the notion of being digital ,-com,-com ma we are there. so over the last couple of years we have extended that from the olympics to things like glastonbury which is a musical festival that goes through the weekend. people like jay-z beyoncé
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coldplay what have you. multiple stages the guess what? the music people at the bbc radio people want the olympics treatment which means all of the acts, all of the stages available for everyone on any device in addition to roving reporters and things like that. and then obviously that's available on devices including connected tvs tablets smart bombs and desktops. each one of these is a different use case. people are in a different mood in a different mode when they are using these devices in retailer are offering to each one of them. i would say one of the most significant things that we have announced recently is that we are the first broadcaster in the world that have announced we are going to take one of our major channels and we are going to make it on line only effective
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fall 2015. so we are taking bbc three and next year they will be on line only. and by the way bbc three would be the equivalent of our youth oriented channel so we believe we are essentially following that audience on line. so that is actually a big bet for us. while some people were lamenting the demise of a broadcast channel others like myself are looking at being able to re-create that into something that is native on line so it's a big opportunity for us. how were we going to re-create that? to me when you go past being digital which is taking everything that you already do whether it's print radio or tv and putting it on line the next one for me is to be connected. one of my favorite quotes is from jay rosen who talks about
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people formerly known as the audience. that's something i use with my colleagues back at the bbc a lot and i do it in the form of a provocation. so again reminding people i grew up in the south bronx in the 1970s, provoking is a natural state of affairs for me. [laughter] one of the things i say is do you really care about people and i won't even take the pope because everyone here will will say well of course we do and then i say to my colleagues radio tv and journalists i say i actually think you care about viewers readers and listeners but if you cared about people you would care about them even if they weren't engaging with your program. so the challenge is i actually think what most creative folks care about is the program or
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article or whatever is the product of their creativity. it's almost like art, right? actually the audience is important to the extent that they are consumer of what i just created. i think one of the big shifts for the media business in general is to recognize that there is a rebalancing of that relationship. and that you actually have to care about people. so what does that mean? i used to work at pearson and it was simon & schuster before that i just made the comparison in terms of what a tablet knows that a textbook can. a tablet knows what your social laugh is who you relate to who you interact with. it knows what you are passionate about in the form of your inches
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10 things you are engaging with. it knows your knowledge graph and it knows what you know versus what you don't know into what extent. it knows what you are doing and therefore it can establish a activity graph and by the way when we talk about facebook or twitter or whatever essentially that's just the digitization of conversation. actually knows what conversation you are in so the challenge is if you want to create a program now to teach kids in the days where all you had was ink of paper or the technology was based on if this is what you have available to you how do you tell that story? i actually think that most people don't yet know how to tell stories being able to leverage these sorts of capabilities. when you put that pdf on the
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tablet that is essentially like early days of television where essentially a television is just a screen on a radio show. so the new show was essentially the guy with a hacked and the cigar and a music show was a camera in front of a mic with three people singing. people need to figure out how to use television so we are at that stage on line. i've been doing things along those lines. world war i is big. it's this itinerary of world war i. we are bringing together imagery words poems video and audio. creating interactive guides to bring all of that together and then it's just going to continue. the thing i said to my colleagues is this progression
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is just increasing. the next thing is going to be wearables. how do you react to the information that is creating? facebook just purchased ocular sweats so you become consumer grade and by the way i just put this one up there. it's a battery that dissolves in the body to power embedded health sensors. i stop at the oculus thing. i'm not going johnny mnemonic. i'm just old school that way. i will go as far as some contact lenses that project but i'm not doing anything. i'm not going side board so i'm going to stop there. i think there is a progression and the progression is going from being digital which is internet distribution platform being connected to people and then being converged where you
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actually use the internet as a creative medium unto itself which is social nonlinear and interactive. these things are already here to some extent in this is one of my favorite quotes was which is the future is already here. it's just not very evenly distributed so everything i've talked about isn't in the science fiction book. it isn't "star trek" stuff. it's actually out there and the question is who's going to be able to harness it so that it can go mainstream and i will leave it at that. [applause] >> thank you so much ralph. appreciate that. and now last but definitely not least to von harris. we are going to have to do a little bit of a technical change here but defined as kanye west former producer and he has done some great work over the years. he has got a wonderful company
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called adventure out there right now that is doing some of the most interesting work in interactive video which is a lot of what to a certain extent we are looking at right now. it's a little bit of what mike was talking about what ralph was talking about and what adeena was talking about so i hope you will enjoy this. >> thanks for your patience during this switch over here. all right, awesome. so again my name is devon harris the founder and ceo of
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adventure which i will get into what we do adit venture however to give you some background the whole thesis around the adventure starts from these books which some of you guys may be familiar with choose your own adventure books. we'll see how that goes as far as trademarks and everything. i want to just dive into what is a story. what have we been defining a story as and what it is the story of the near future? the definition of story that we can find today is a narrative and a true or fictitious and prose or verse design to interest or instruct the hearer or a reader of the tale. so the classically obviously i assume why we are here today is that these stories have been translated originally orally and now used as the written word.
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however obviously things are moving here. what that means in terms of our content content and our stories occurring on the internet has been more and more driven by video. video traffic counts for 53% of internet traffic. it's largely a video driven media so there's a need to be aware of this as we continue to tell stories. what is the internet? the internet is an environment among other things where we expect our experiences to be personalized and interactive. so there is generally a trade-off that occurs in our internet experiences. we deliver some sort of contents or experience. we interact with that experience the come --
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provider delivers more personalized experience. this is how internet defining industries are built. we are just getting to the point where data were video which is obviously data can start to be used in this more dynamic fashion. we can return data and that can be interactive and personalized. this is the model that we are pursuing adit venture. we are making web native videos of stories can be told and instructions can be given that are interactive and personalized. what does that mean? let's walk through an example. for this to work i need you guys
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to help me out. there are going to be some points in this video where it's going to ask is the question essentially. i'm just going to ask you guys to raise your hand didn't vote on what you want to see and respond quickly. you have a limited time to react. this guy should be familiar to you. can we get the audio back? is plugged in. we had a second ago. let's try something. let's try this, guys. we will restart this. [videotape] >> the this life is not an easy
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one. but the one thing that has haunted me is finding the truth about my parents. >> you we learn more about spiderman's future and his past? all right the past it is. [videotape] >> who wants it to chase the girl? who wants to save the world? okay. he will chase the girl. [videotape] you see how much more involved
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and engaged we are with what we are seeing now. after this we can convert. >> the number of slaying we have a high rate of conversion to buy movie tickets and goods etc.. this content is interactive on ad networks and social media etc.. this is one super simple example with the common character that we have seen so i want to dive into what that looks like. this is the venture platform. so this is actually something that has been in the market since last year when we worked with rants and advertisers and enterprises to basically make this premium interactive, premium experiences. we launched this to the public about two weeks ago so anyone here can go on adventure .tv for
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free. this is the spiderman video that we just saw. this is literally i think people feel it's a complex thing to create with literally a drop, one and two clips and now we have added a third choice at the beginning. now we go here and we edit. social media messaging and all that. so we will take this out. but it's interesting here and this is obviously working on the engagement side. we start as the internet use that data to empower the experience. so here we get channel performance and how different web sites are performing in
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terms of using the duration and how long people are watching but this is the really special part to it. where we can get a look at what people are choosing and then we can slice this up by location and the device the browser etc.. so let's take a look at something i found pretty interesting. so we will go back to november. of 2013. let me launch this. so very quickly we can look at when it comes to choosing the girl were saving the world generally speaking there's a higher response around saving the girl. so without dieting too much into
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this when it comes to converting to purchasing a movie ticket when people are choosing to save the girl they are converting to a purchase at over twice the rate of saving the world. [laughter] so you can take what you want from that. [laughter] this is important site so maybe our broadcast version of this content should feature the girl. maybe we can test between two or three girls or whatever facets of the story. the real opportunity scale for this which you will be seeing the near future from for more the content delivery to the based on what we are previous interactions with content. there will be profile existing of your choices and in the next few years you will have content based on how you've been
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engaging with content so that is part of what we are doing. that is sort of one element on the entertainment side in terms of amusing stories but let's not forget it's a definition that includes instructions. i want to show you another example of how this works which is more educational in nature. ♪ >> you guys should know this. it's the number one song. [videotape] we have the opportunity to play along by putting your mouse on the video to interact. i'm going to show you how to play a song. pay attention. >> we are going to learn to play all of me is a brief lesson. how would you learn this? you either have sheet music or you have a video which would
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have him demonstrating things which he would watch and hopefully you would remember and learn. so real quickly. here we go. [videotape] i will isolate the base which is the root of the cord. f winer d flat mage or, in a flat major, e flat major and then i will play them together. ♪ >> all i wanted to do is play the root with me. and if you can go on our web site right now i'm play along with this. you can share this on social media or whatever so show you how it works. i think the first one is the f. and i believe the next one is the d. ♪ and i think the next one is the a but let's try the e.
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>> not quite. let's try it again. [laughter] this is what the internet is meant to be. two-way communications and this is coming to the video now so whether it's video or textbooks just be prepared to make your content more personalized. >> let's try one more time. i'm not very good with the piano but you guys can go on line and play yourself and get if you play it correctly you will sing a song for you and it's pretty fun. thank you. [applause] speeds devon thank you so much. you know i know this probably seems a total we focus a lot on video but we are really talking about where content is going. this moment in time.
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prince is always going to have a very important role to play in what we do but we need to fake her out how to integrate that with where the world is going right now in terms of media. we have a few minutes. if you have questions please. [inaudible] [inaudible] >> that was just a powerpoint presentation. that was the base that i use.
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[inaudible] there are a number on line actually. it will walk you through the stages of how to build a multimedia. not off the top of my head but if you want to see me at -- afterwards i will give you my card and you can e-mail me and i will send it back to you. do you use a or a pc? keynote is well we will talk after. [inaudible] [inaudible]
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>> when we are looking at the notion of data at the bbc accepting deal for us because actually we are not very data-centric. we are very narrative and story centric but not very data-centric so when i talk about getting data about people that's one aspect of it but another big aspect of it is data about the content that we have and so the nation of metadata and tagging and being able to make that content more malleable because you can understand what it is, what it's about and what it would be relevant to, taking big pieces of content that might be in our and then say hey there are moments here that are important so during the olympics
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typically if i were to say oh replied what is happening on nbc and say yeah there is like a six-hour chunk there. what we were doing during the olympics was we were tagging the moments where important things were happening like hey here's the start of the hunter theaters. hey someone is competing for gold medal here so we would have a timeline. if you went over the timeline you could see these are like chapter points in the video. so we added the information to it and so now what happens is if you have data about the people and yet the data about the content then you are better at connecting the right content to the right people. the thing i find is hey in e-commerce sort of environment where people are managing inventory and stock out ratios
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or whatever that data about supply and demand people are all over it. the notion of data with creative people, it takes a little bit more work to get folks to be able to capture that data so in order to make it discoverable you have to invest the time to create the data around the content. >> we have time for one more question. please. [inaudible] [inaudible]
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>> i just have one brief comment on the educational side and i think bbc probably has a lot more that can be said about that but one of the true dangers we are finding in the educational marketplace right now if technology is that there is too much. there's too much information and when you get into the educational space a lot of kids at school now are getting lost in space. there is just so much information that is becoming very difficult to focus in the areas that they should be focusing and because so much of the material is being produced is way too broad. this is really in the last year or two has become an issue that is being studied quite a bit right now. that's not necessarily a technical issue in terms of the dangers that we have going


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